
E-commerce is not a storefront; catalog, cart, payment, and shipping are the same chain. If one is missing, the customer leaves their cart. Webify delivers the store ready to take orders; on launch day we don't say "payment will be connected later."
A store ready to take orders.
Process
- 01
Catalog
Product type, variant, stock, and VAT rules are documented.
- 02
Payment
Card, cash on delivery, and installment options are connected with legal texts.
- 03
Shipping
Volume weight, free shipping threshold, and return text are visible on the product page.
- 04
Training
Panel training is provided for adding products and tracking orders.
What’s included
- Product catalog and variants
- Payment integration
- Shipping and return texts
- Campaign / cart rules
- Admin panel training
Who it’s for
- New brand founders
- Those transitioning from wholesale to retail
- Those who want WooCommerce or custom storefront
- Those who don't want the site to crash during campaigns
A storefront is not enough, order flow is needed
Beautiful product photos fill the cart; if shipping costs are a surprise at the last step, the cart empties. That's why e-commerce design is flow before catalog aesthetics: variant selection, stock alerts, shipping calculation, payment, and thank-you page. Webify draws each step at the same table.
Legal texts are part of the storefront. Distance selling, preliminary information, returns, and GDPR must be visible before payment. If you use PayTR or similar virtual POS, card data is not stored on your server; still, contract pages remain on your domain.
Orders should be completed with one hand on mobile. Small variant boxes, disappearing "buy" buttons, and heavy slides reduce conversion. The store is tested on the phone first.
How are payment and shipping set up?
Payment method is chosen according to business model: single payment, installment, cash on delivery, bank transfer. Commission, authorization, and cancellation rules for each method should be visible in the panel. Wrong rules cost days in accounting.
Shipping integration generates prices based on volume weight and city. Free shipping threshold changes during campaign periods; you should be able to change this without asking a developer each time. These screens are shown at delivery.
If stock and variants (size, color, package) are not clear on the product card, wrong orders come. Return costs arise from storefront ambiguity. That's why the variant schema is locked before the catalog.
Hosting and security are part of the store
Simultaneous visitors increase on campaign nights. Weak shared hosting crashes the cart. E-commerce hosting or sufficient resources, SSL, and backup should be in the same plan. Webify doesn't separate the store from infrastructure.
The admin panel stays in your hands. You shouldn't have to write to the agency to add products, reduce stock, and print shipping slips. Training is part of delivery; recording can also be left.
SEO starts on product pages. Pasting the same description on every product doesn't bring rankings. Short, unique descriptions, correct titles, and internal links carry category pages. Monthly content is a separate package; skeleton is included in launch.
Duration, price, and for whom
A medium-sized store is 4–8 weeks. Product count, custom rules, and accounting integration determine duration. If ready data (Excel, photos) exists, duration shortens.
Dropshipping or marketplace transfer is discussed separately. The model reduces stock but shipping time is your brand; we don't hide this on the storefront.
Quote comes out in 24 hours. When comparing, look not at theme visuals but at payment, shipping, returns, and panel. Without these, the site is a storefront, not a store.
Catalog, tax, and variants are written from the start
The product card is not a photo gallery. SKU, VAT rate, volume weight, stock threshold, and "out of stock" behavior should be on the same line. If these are left for after launch, accounting and warehouse live two separate realities. Webify locks the catalog schema before the design grid.
If variants (size, color, package) are set up incorrectly, customers get the wrong SKU, return costs arise from storefront ambiguity. Whether each combination has separate stock or a single pool—this decision is made before panel training. If there's Excel import, column names are adapted to this schema.
Campaign rules (percentage, cart threshold, coupon, first order) are not said "we'll put a little discount" on the theme without being written. Wrong coupons eat stock and margin. At delivery, these screens are shown to your team; you can change them without writing to the agency.
Payment callback, notifications, and legal pages
Virtual POS returns to your page. If callback URL, SSL, and thank-you page are not verified on the same day, "payment received, no order" is produced. This is not a theme error but infrastructure and integration error; e-commerce hosting and SSL are discussed in the same plan.
Order email, stock alert, and shipping tracking number are part of customer experience. If MX and SPF are wrong, mail falls to spam, customer thinks you're negligent. If corporate email and store run on the same domain, this risk decreases.
Distance selling, preliminary information, returns, and privacy must be visible before the payment step. We set up templates; legal final reading is yours. "We'll add it later" damages both trust and possible audit. Quote in 24 hours, scope is written line by line.


